Purpose of DataLook
DataLook analyzes navigation, usability, digital performance, clicks, scrolling, sessions and heatmaps to identify friction and improve visitor experience.
Privacy and responsible use
Compliance Center
Practical information for implementing DataLook transparently, lawfully and for user-experience analysis.
User responsibility
The user decides where to install the platform, the purposes pursued and how results are used. The user must be authorized to monitor each site and comply with applicable law.
Visitor notice
The website operator must disclose the use of behavioral analytics in its privacy notice and obtain consent when required.
Sensitive data
Recordings must not be used to collect passwords, banking information, medical data, official identifiers or other sensitive information. Sensitive fields must be excluded or masked.
Suggested wording
Privacy-notice wording
This site uses user-experience analytics tools that anonymously record navigation interactions such as clicks, scrolling, pages visited and usage events to evaluate performance, improve usability and optimize visitor experience. The information is used for statistical, analytical and website-improvement purposes.
This wording is general guidance. Each organization must adapt it to the data it actually collects, its purposes, legal bases, retention periods, transfers and rights mechanisms.
Responsible implementation
Minimum best practices
1
Install DataLook only on websites you own or are authorized to monitor.
2
Update your privacy notice before enabling monitoring.
3
Exclude or mask forms and sensitive fields.
4
Restrict access, retain only what is necessary and delete old sessions.
General guidance
This Compliance Center is informational and does not replace review by a privacy or data-protection specialist. Each user must adapt practices to applicable law and the data actually processed.